Ariel – Gel Capsules Richmedia

Awarded Project

With the cooperation of Microsoft Advertising, digital agency ArnoBrasco created a rich media campaign for famous cleaning agent brand Ariel of Unilever. The campaign launched on MSN.TR web page. A soccer ball smashes to the page. Then a girl who’s inside the 300×250 banner reaches and pulls the page as if it’s a sheet. Washes the page with gel capsules and makes it clean again.

Shot the scenes, made chroma keys and compositing works and 3D animations of the campaign. This campaign won three awards from competitions: Altın Örümcek, Golden Awards of Montreux and Digitalage Awards.

Tools used for this project: 3D Max, After Effects, Photoshop